Electrolux Icon Introduction
Electrolux Group is the Swedish appliance producer. Electrolux Icon was awarded 2nd largest manufacturers of home appliance in the year 2010. First awarded company was Whirlpool. Global high performers has recorded name of Electrolux icon. The company has also stepped forward to make professional appliances. Mergers and takeovers played a key role to have a successful launch and became world class manufacturer’sappliances. In1919 Ab subsidiary, Sevenska electron and elektromekaniska came together and formed Elektrolux. Later on in 1957 it changed it spelling to Electrolux. In 1925 refrigerators were introduced then followed washing machine and major success of dishwashers. House hold works were made very easy, simple and fast. These products became a necessity of every woman and gradually it was found in every house. The rapid growth of Electrolux icon marked its rapid growth from 1967 to 1991.
Electrolux Icon Mission Statement
Electrolux icon wanted to capture the markets with wide range of products but the only problem was the competition. To challenge other companies Electrolux came up with an idea of cutting the cost and bringing centralised administration to bring down the cost of company. These operations were conducted in late 1960 and 1970. Now the only motive after cutting the cost was to expand and restructure itself. So restructuring was started in 1990. Electrolux gave its brand name to Aerus LLc which was established to sell Electrolux products. Eureka was the brand name introduced by Electrolux for vacuums. Customer service of USA maintained records of customers who used Electrolux branded vacuum and it also provides its link to Aerus as this vacuum were made by Aerus.
The slogan plays an important role to attract customers and to generate trust in customers. The slogan used by Electrolux icon is also like by every customer. Due to many merger and take overs Electrolux is sold under number of variety brand name. For instance Kelvinator Electrolux refrigerator is sold in India. Simpson as a consumer appliance sold in country of Australia. Many more such names represent Electrolux depending on the country and geological factors. The food processors, mixers, Hand grinders were also introduced later on by the company. Electrolux icon was the first one to change its name according to the conditioned by merger. Electrolux also provides warranty. Warranty of 2-5 years was introduced by Electrolux icon. This made it customer friendly. The company added a new service to customer which was specially to deal with the defects and problems caused to Electrolux products.
Electrolux Icon Service
Customer service and after sales service was the best step taken y the company. This resulted in people to choose and shop only Electrolux products. Company also came up with good deals and exchange offers which made people to think to shift over the new improved product and make life easier. When it comes to customer support it was ensured that people receive customer service within 48 working hours. If the product was under guaranty and if it was not reparable then it was replaced by the company. The warranty added to the certificate of trust given by customer to Electrolux icon
